Waking up to the Sleep Supplement Industry

You may have noticed that increasingly more people are using sleep supplements as a part of their daily routine. So why has the sleep supplement industry exploded in recent years? The answer is rather simple: we just aren’t getting the quality of sleep we need, or enough of it. In fact, according to the Centers for Disease Control, one in three adults don’t get enough sleep (1). 

So, why aren’t we getting an adequate amount of restful sleep? Well, technology likely plays a big role in this loss of quality sleep. Every time that you check your phone in the middle of the night, the light from the phone screen affects an area of your brain called the suprachiasmatic nucleus, otherwise known as the body’s master circadian clock (2). Light serves as a signal for the master clock, therefore when that phone screen turns on it sends a signal to your brain which in turn causes the clock to advance forward. This makes it even harder to fall back asleep.

Sleep quality also declines with age, and our country (as well as our world) is experiencing an increase in the number of older adults. In fact, by 2030, as the Baby Boomer generation ages, the number of older adults in the United States population is projected to exceed the number of younger adults for the first time in our country’s history (3).

There are even more reasons why people aren’t getting enough sleep. For instance, increased consumption of caffeine and alcohol before bed doesn’t help someone fall asleep. Additionally, many people have to work erratic, ever changing shifts for their job, which makes it hard to establish a regular and consistent sleep pattern. This shift workhas therefore contributed to the number of individuals who are having difficulties getting the appropriate amount of sleep (4).

Stress is also a factor at play here. Not surprisingly, there is a strong relationship between stress, depression, and sleep problems. One study examined this relationship and found that sleep quality, rather than quantity, is actually the greater health concern among younger adults (5). Another study examining the relationship between sleep and stress found that stress during the day predicted that night’s sleep quality (on a day-to-day basis) across six weeks.

In response to this need for better and more restful sleep, many products have either recently been released or have started to gain traction. PowerDown is one such supplement! PowerDown takes advantage of natural minerals and amino acids that support sleep and overall health. For instance, PowerDown contains, among other things, 5-hydroxytryptophan (5-HTP) and melatonin. 5-HTP is the precursor to the brain chemical serotonin, which plays a critical role in both sleep and mood. Melatonin is a natural hormone that is responsible for the synchronization of sleep-wake cycles. Reports suggest that melatonin helps you fall asleep easier, sleep more soundly, and feel more rested the next day (6). Try PowerDown today for a more restful and fulfilling night’s sleep that will help prepare you for the day ahead.


(1) Centers for Disease Control and Prevention. “1 In 3 Adults Don’t Get Enough Sleep.” Centers for Disease Control and Prevention, 16 Feb. 2016, www.cdc.gov/media/releases/2016/p0215-enough-sleep.html.

(2) Cajochen, Christian, et al. “Evening exposure to a light-emitting diodes (LED)-backlit computer screen affects circadian physiology and cognitive performance.” Journal of Applied Physiology, 2011.

(3) US Census Bureau. “Older People Projected to Outnumber Children.” The United States Census Bureau, 10 Oct. 2019, www.census.gov/newsroom/press-releases/2018/cb18-41-population-projections.html.

(4) Gerber, Markus, et al. “The relationship between shift work, perceived stress, sleep and health in Swiss police officers.” Journal of Criminal Justice, 2010. 

(5) Wallace, Deshira D.; Boynton, Marcella H.;  Lytle, Leslie A. “Multilevel analysis exploring the links between stress, depression, and sleep problems among two-year college students.” Journal of American College Health, 2017. 

(6) Adamczyk-Sowa, Monika, et al. “Melatonin acts as antioxidant and improves sleep in MS patients.” Neurochemical Research, 2014.